Your Perfect Lip Color — Created Just for You

FAQ

Product Information

What is Pure Shade™ Color Changing Lipstick?

Pure Shade™ is a unique lipstick that reacts to your personal pH to create a personalized, natural-looking rosy shade that is unique to you. It is designed to be hydrating, long-lasting, and smooth, especially on mature lips.

How does the color-changing technology work?

The lipstick contains a smart, pH-reactive formula. When applied to your lips, it reacts with your body's natural chemistry to create a shade that perfectly complements your skin tone. This means the color will look slightly different on everyone, giving you a truly personalized look.

What are the benefits of using Pure Shade™ lipstick?

Our lipstick is designed to do more than just add color. It is infused with moisturizing ingredients to keep your lips hydrated and comfortable all day long. The creamy texture glides on smoothly, and it won't settle into fine lines, making it ideal for mature lips. The result is a natural, elegant color that enhances your beauty without feeling heavy or artificial.

What are the key ingredients?

Pure Shade™ is made with a blend of moisturizing ingredients to nourish your lips. It is also infused with delicate gold foil particles for a touch of luxury and a luminous finish.

Is this lipstick suitable for sensitive skin?

Yes, our lipstick is formulated to be gentle and is suitable for sensitive lips.

How long does the color last?

Pure Shade™ is designed to be long-lasting, providing you with a beautiful, natural-looking color that stays put for hours. You can enjoy your day without worrying about constant touch-ups.

How is Pure Shade™ different from traditional lipsticks?

Unlike many traditional lipsticks that can feel dry or settle into fine lines, Pure Shade™ provides a smooth, hydrating finish. It enhances your natural beauty with a personalized shade, rather than masking it with a heavy layer of color. Our core belief is that a woman over 45 doesn't need more makeup, she needs makeup that finally works with her.

General Information

How long does delivery take?

Orders placed before 11:00 PM (GMT +0) are usually processed the next business day. Delivery from our supplier takes approximately 6–10 business days.

Are there shipping costs?

We offer free shipping on orders over €25. For orders below this amount, we charge €5.99 in shipping costs.

How do returns work?

Returning an item is simple. Please contact us via the contact form on our website, and we will guide you through the process.

Which payment methods do you accept?

You can pay with Credit card, Bancontact, PayPal, and more. All our payment methods are safe and secure.

Can I track my order?

Yes, once your order has been shipped, you will receive a track & trace code to follow your package.